Bank of America - Anne Walker & Ira Miller
We had the privilege of working on two spots with Bank of America following two incredible figures in the golf community. The first is Anne Walker, a Scottish golf coach who is not just developing young female golfers skills, but is also expanding women’s representation at elite levels, building confidence and identity in a traditionally exclusive sport and creating a legacy though the success of the athletes she trains. We soundtracked Anne’s story with Sia’s “The Greatest” helping underscore resilience, ambition and the idea of pushing beyond limits.
The second is Ira Miller, the general manager of The Patch which is a municipal golf course in Augusta, Georgia just 2 miles away from The Masters course. Ira is helping reshape what golf means locally by championing The Patch to become a place where golf can be affordable and welcoming to everyone in the community. We soundtracked Ira’s story with Jitwam’s “opendoors” reinforcing the theme of openness and using this new era of The Patch as a signal of invitation instead of exclusivity.
CLIENT: Bank of America
AGENCY: Publicis
ANNE SONG: “The Greatest” by Sia
IRA SONG: “opendoors” by Jitwam